What does 'supply chain visibility' refer to?

Supply chain visibility refers to the ability to track product and material movement in real-time throughout the entire supply chain. This capability is crucial for organizations as it allows them to monitor the flow of goods from suppliers to manufacturers to retailers and ultimately to customers. Having this visibility enables companies to respond quickly to disruptions, improve inventory management, enhance customer service, and optimize the overall performance of the supply chain.

Real-time tracking can involve technological solutions such as GPS, RFID tags, or integrated software systems that provide data access and analytics. By having up-to-date information on where products are in transit, companies can make informed decisions and ensure that they can meet demand and maintain efficiency.